
Website HSBC
Job Description:
The HSBC UK Retail Marketing Manager role is an important role in the marketing function, responsible for the end to end delivery of all Retail marketing campaign activity. This role is responsible for ensuring that all marketing communications activity and content, regardless of channel, is aligned to the brand and cohesive. They are responsible for supporting Brand growth and marketing activities sales across multiple channels and marketing disciplines and sharing best practice amongst the marketing community.
Job Responsibilities:
- Reporting against campaigns on regular basis and provide actionable learnings and optimising accordingly
- Provide central liaison with segment and product teams to drive relevant marketing briefs which deliver targeted and creative direct marketing, and challenge where applicable
- Manage the Retail allocated campaign/s marketing budget efficiently, striving for maximum ROI, ensuring that all campaigns are delivered within deadlines
- Gain compliance, legal and brand sign-off for all direct marketing activity
- Ensure Marketing Insight & Effectiveness learning from campaign/activity PIRs is incorporated, where appropriate, into marketing briefs and campaign/activity development
- Lead and manage full delivery of marketing campaigns from briefing to delivery across multi channels
- Work with business stakeholders to define the role for marketing campaigns and create compelling agency briefs, with clear objectives and targets
Job Requirements:
- Capable team member and participant, able to solve problems individually or in groups and committed to personal development Commercial awareness and understanding of product profitability dynamics
- Experience of managing campaigns across multi-media and multi-channels
- Past working experience in a relevant role, i.e. A relevant marketing background that demonstrates the development and delivery of impactful communications campaigns that drive business success.
- Experience working in relevant market/context, i.e. Financial Services or market leading brand is desirable but not essential
- Strong organisational skills with good attention to detail, a passion for quality, and an ability to plan, to prioritise and to escalate where necessary.
- Excellent project management skills are essential
- Ability to work within and adapt to an environment which experiences significant change
- Experience of managing £m budgets on an ongoing basis
- Understanding of marketing principles and segmentation techniques desirable
Job Details:
Company: HSBC
Vacancy Type: Full Time
Job Location: Coventry, England, UK
Application Deadline: N/A
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